Tuesday, October 26, 2010

Just Say NO To Calvin Klein

Okay, so the marketing demons over at Calvin Klein have done it again. And this is the end for me. The latest ad is making hay with gang rape. I'm so done. Boycotts are not working. It's time we took one of these guys down--so maybe the others will pay attention and clean house seriously. So please join me in ending all patronage of Calvin Klein--for good--for ever. I also encourage you to scrounge through your closets and recycling depots and thrift stores for any CK you can find and return it in whatever condition to any local retailer that sells CK. Let's make it soooo damn inconvenient to carry this stuff that they stop.

Here's a link to a story about the ban of the ad in Australia. Marianne Williamson is also calling for a movement to ban it in the US.

You can email Calvin Klein to let them know how you feel.

Please help make this go viral by spreading it to all of your networks.

My letter to them is below:

To Whom It May Concern,

Calvin Klein has built it's brand around the objectification, exploitation, and sexualization of human beings--both male and female. You have repeatedly been requested to rethink your brand and strategy and you have continued to profit from the degradation of humanity. This latest ad depicting the gang rape of a woman by three men is unconscionable.

I am done with boycotts. I will NEVER buy your products again. I will teach my children NEVER to buy your products--and why. I will promote this complete end to patronage to all of my networks. I will also encourage everyone who already owns your product to return it to where they purchased it. I hope it becomes such a pain to your distributors that they refuse to carry your product.

I don't see any place for the Calvin Klein business in the new, more authentic, essentially humane culture that is emerging in ever-growing numbers. We are done with you. I hope this is the first small chime in the death knell for your company. You contribute nothing significant to improve the world--and are a major player in creating pain for young women and men.

As a practicing psychotherapist I get to clean up the mess that your company has helped to create. I work with survivors of stranger rape, gang rape, date rape, incest, childhood sexual abuse, pornography, serious body image issues including anorexia. Your corporate marketing decisions affect the mental and physical health of millions of young women and men.

I don't expect you to hear this. Others far more eloquent and credentialed than me have lobbied you to no effect. I'm throwing my voice and energy in the way of your corporate bulldozer because my conscience and integrity demand it.

In disgust,
Wendy Farmer

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