Passion versus motivation

I was in a planning meeting today to design a program for an upcoming funding proposal. One of the challenges we had to address was how to create real and lasting change for participants who had a long history of being stuck. Our conversation drifted a bit into how we had seen this happen for previous clients and for ourselves. The insight arose that traditional forms of motivation or motivational coaching were fairly ineffective. Especially when compared to engagement with a true passion. Our collective experience seemed to support the concept that if we can generate a true and deep passion, that has the power to overcome entrenched resistance and old defeating patterns. We are now thinking about how to incorporate this element of passion generation into the program. And of course we are talking about Open Space... How can we open space and hold it long enough and strong enough that these participants will begin to fill it up with their dreams and aspirations?